Pour poursuivre avec la thématique Disney de cette semaine, nous vous présentons un extrait tiré d’un récent article à propos de D23, le fan club officiel de Disney. Adam Sanderson, qui est à la tête de cette organisation, justifie l’utilisation de la technologie digitale pour rejoindre les fans.
« Look, we’re honestly just following in Walt’s foot steps here. I mean, think about it. He was an early adopter of technology. Those early Mickey Mouse shorts were among the first films to feature synchronized sound. Likewise that Fantasound system which Disney technicians developed for the original theatrical release of ‘Fantasia.’ That predated the elaborate sound systems that we find in movie theaters today. And back in the 1950s, when all of the other studios in Hollywood were hesitating to get into television, Walt leaped in with both feet, » Adam explained. « So to now make use of new technologies like live-streaming so that some of D23’s panels and presentations can then be available to fan club members in far-off corners of the globe, that — I feel — is a way to honor Walt’s innovative spirit. More importantly, that there’s a real opportunity here to grow and change the Official Disney Fan Club in a way that’s consistent with the way that people now interact with media. «